Often imitated but never duplicated, Fender's Stratocaster or 'Strat' is arguably the most well known, and versatile electric guitar on the market. The Strat is known for its cutting single coil tone, easy and comfortable playability with its sleek body contours, and countless variations of wood choices, pickup and electronics configurations, and so much more. Great all around electric for rock, blues, country, and countless other styles of music.

As seen on the Fender American Professional II Stratocaster, the Fender Player Stratocaster, and the Squier Affinity Stratocaster

The Telecaster or 'Tele' is Fender's very first electric guitar shape and other flagship guitar model. The Tele is known for being a simple workhorse that packs a lot of punch with (typically) two biting single coil pickups. The Tele is the quintessential country and blues electric guitar, but works well for many other genres and is ideal for those who want a super solid guitar at any price point.

As seen on the Fender Vintera 70's Telecaster Deluxe, the Fender Player Telecaster,and the Squier Affinity Telecaster

Named after the guitarist that made it famous, the Gibson designed Les Paul is one of the most iconic and instantly recognizable guitars on the planet. Most well known for their solid mahogany bodies and double humbucker pickup configuration, the LP is designed to give thick rhythm tones, big lead sounds with loads of sustain, and the quintessential rock 'n' roll machine.

As seen on the Epiphone Les Paul Classic, the Epiphone Les Paul Muse, and the Epiphone Les Paul SL

As made famous by players such as Angus Young of AC/DC and Tony Iommi of Black Sabbath, the SG or 'Solid Guitar' is one of Gibson's flagship designs. Originally designed as a lighter and sleeker version of the Les Paul, the SG typically has the similar double humbucker/4 control knob design and tune-o-matic bridge like an LP, however has a thinner body with comfortable body contours, double cutaway and higher set neck for easy access to the upper frets.

As seen on the Epiphone SG Standard, and the Epiphone SG Special P-90

Originally designed to appeal to jazz players, Fender's Jazzmaster design has found a home in all styles of music, most notably surf rock and alternative. Typically known for its 'offset' waist contour, a longer scale length, soapbar style single coil pickups, 'floating' style tremolo and bridge lock, and pickup circuitry switches, the Jazzmaster is one of the most tonally versatile guitars on the market.

Introduced by Fender in 1960s as a 'student' model guitar, the Mustang's shorter scale and comfortably small offset body size made it a favourite among beginners and professional musicians alike, notably the grunge bands of the early 90s. 

As seen on the Squier Bullet Mustang HH

Utilized by many companies and inspired by Fender's legendary Strat shape, the guitars dubbed "Super Strats" take the traditional features of the Stratocaster and take them into a much sleeker direction. Typically with deeper cutaways and body contours, slimmer bodies, humbuckers, and different bridge styles, the Super Strat is built for speed, comfort, and power.

As seen on the  Jackson JS22-7 Dinky

Popularized by Fender and a staple on most Fender guitars as well as many other brands, the single coil pickup is often described to have a bright, crisp tone that tends to have more more 'bite' and attack when distorted, and clear and glassy when played clean. Single coil pickups are typically the choice of country, classic rock, surf rock players who are looking for that 'twang' in their tone.

As seen on the Fender American Professional II Stratocaster, the Fender Player Telecaster, and the Squier Affinity Stratocaster

Sometimes referred to as a dual-coil, the design of the humbucker was originally to minimize the hum commonly found with single coil pickups while also delivering a much thicker, broader sound - ideal for big, saturated rhythm tones and fluid lead and clean tones. The humbucker is typically the pickup choice of rock and metal guitarists, however have also seen a lot of use in jazz and blues as well.

As seen on the Epiphone Les Paul Classic, the PRS SE Custom 22, and the  Jackson JS22-7 Dinky